Apply Knowledge Management Value Chain Perspective in New Product Development Performance: A Conceptual Framework
نویسنده
چکیده
Due to the advances in science and technology and the rapid changes in the market, a product’s life cycle has become much shorter than before. A new product development (NPD) strategy is an important activity that helps enterprises to survive and make continuous improvements. Most enterprises have now placed great emphasis on shortening the time for a new product coming into the market. The aim of this paper is to explore the relationship among knowledge management value chain (KMVC), new product development NPD performance, and NPD strategy. Apply the qualitative research as methodology to do this research. The result found that KMVC has positive related to NPD performance, and NPD strategy.
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